Keynote Speakers
 
  Opening General Session: James Bradley
Doing the Impossible
Wednesday, April 8
 

James Bradley burst onto the national scene as an author in 2000 with his New York Times #1 bestseller book Flags of Our Fathers, which was released as a motion picture in 2007.  It is the companion film to the Academy Award-nominated Letters from Iwo JimaFlags of Our Fathers is about the six boys who raised the American flag on Iwo Jima. The photograph is the most reproduced in photographic history. One of the figures in the photograph is Bradley’s father, John Bradley. Bradley’s second book Flyboys is the secret story of eight naval aviators who were beheaded on the island next to Iwo Jima. A ninth Flyboy got away. His name is George Herbert Walker Bush.

Bradley was raised in Wisconsin, studied at the University of Notre Dame, Sophia University in Tokyo, Japan, and graduated with a degree in East Asian History from the University of Wisconsin. He has run companies in the United States, Japan, the United Kingdom, Germany, and Italy. He has jumped out of airplanes at 15,000 feet, scuba-dived in deep waters worldwide, trekked to Mount Everest's base camp, and walked among lions in Africa.

Bradley is president of the James Bradley Peace Foundation, which is dedicated to fostering understanding between America and Asia. The foundation sends American schoolchildren to high school in Japan and China where they live with a local family.

James Bradley

  Second General Session: Dr. John Whitcomb
Capitate Your Kids--Teaching Teens Financial Responsibility
Thursday, April 9
 

Dr. Whitcomb is a leader in medicine where he has been a change maker and innovator. In the Milwaukee area, he has been at the leading edge of new ways of sharing medical information and using wellness as a key tool to changing health care.  His spirit of innovation has not been limited to health care. His first book on financial matters titled Capitate Your Kids was on the Oprah Show in 2003. Since that time he has served on the Wisconsin Governor's Task Force for Financial Education. He has evolved the concepts in his book into a course called “Fiscal Fitness” which he has taught in churches and schools.  He was invited to the White House by President Bush to participate in the creation of the President's Council on Financial Education. His unique approach continues to be the single most effective approach to financial education to date.  

 


John Whitcomb

  Closing General Session: Roger Axtell
The Do's and Taboos of International Business
Saturday, April 11

Roger E. Axtell worked thirty years for the Parker Pen Co., one of the five best-known American brand names in the international marketplace.  He retired as Vice President of Worldwide Marketing and since then has written a series of Do’s and Taboos books on a range of international subjects such as exporting, protocol, etiquette, travel, hosting, how to communicate effectively, women in business, gestures, and body language. He has appeared on numerous national television shows and has received many honors.  In 1985, The New Yorker dubbed him the “international Emily Post.”



 

Roger Axtell


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