While basic principles of communication remain fairly consistent, certain facets of it-such as international communication-are constantly evolving. As the world continues to change politically, economically, and geographically, new communication strategies will evolve. Educators must study and integrate these into the curriculum if students are to function effectively in a global society.

Technology, in particular, profoundly influences business communication, making technological competence a requirement for career advancement. Educators using these standards should also consult standards in international business and information technology to identify performance expectations that could be incorporated into their curriculum.

The body of knowledge called "communication" is unique in that it permeates all areas of the business education curriculum as well as all other educational disciplines. Communication standards, therefore, should not be limited to one course; they should be integrated throughout the curriculum.

Below is an overview of the achievement standards for the communication content area. Each achievement standard states the understanding and competency students should attain. Each achievement standard has corresponding performance expectations. Each performance expectation delineates what students need to do to exhibit the knowledge and the skills required to meet the achievement standard. The corresponding performance expectations for each achievement standard are detailed in the publication.
 

I. Foundations of Communication
Achievement Standard: Communicate in a clear, courteous, concise, and correct manner on personal and professional levels.
 
II. Social Communication
Achievement Standard: Apply basic social communication skills in personal and professional situations.
 
III. Technological Communication
Achievement Standard: Use technology to enhance the effectiveness of communication.
 
IV. Employment Communication
Achievement Standard: Integrate all forms of communication in the successful pursuit of employment.
 
V. Organizational Communication
Achievement Standard: Incorporate appropriate leadership and supervision techniques, customer service strategies, and personal ethics standards to communicate effectively with various business constituencies.

From the National Standards for Business Education © 2001 by the National Business Education Association, 1914 Association Drive, Reston, VA 20191.