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Publications Program Promotion  |
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Effective Strategies & Tools for Marketing Business Education |
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Business educators must effectively develop,
deliver, and promote exciting, relevant, and quality programs that meet the
needs of students and satisfy the desires of the other stakeholders in business
education. This booklet serves as an effective reference for business educators
who are searching for strategies and tools to promote their courses and
programs. Promotional strategies and new tools that business educators can
quickly and easily put into use, as well as marketing strategies that can be
used to improve long-term program development and promotional effectiveness are
provided. The publication comes packaged with a CD-ROM that contains promotional
tools, including brochures, flyers, Web page designs, multimedia slideshow
presentations, and videos. (40 pages)
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NBEA Members Nonmembers Catalog No. |
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