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Advertise with NBEA

NBEA connects your brand with business educators nationwide — secondary, post-secondary, and administrative — through a trusted, high-engagement ecosystem. Below is everything you need to choose the right opportunity.

At a Glance

Opportunity Reach Frequency Highlights Cost
Associate Membership Year-round across NBEA's ecosystem Ongoing One hosted educational webinar; two newsletter article placements; discounts on convention, exhibits, and advertising $395/year
KeyingIN Newsletter Ad 11,500 subscribers (70% secondary, 25% post-secondary, 5% administrators/other) Monthly 46% average open rate (industry average 36%); 3% average click rate; limited slots $425 for one ad
$750 for two
Business Education Forum Ad 2,000 members 2x/year (December & May) Peer-reviewed flagship journal; full-color digital $350–$1,700
Promotional Email ~11,500 educators and stakeholders Flexible Exclusive send; advertiser provides collateral. NBEA does not sell mailing lists. $850
Partnerships & Sponsorships Targeted educator segments Flexible Sponsored webinars with fixed cost per lead; strategic sponsorships and promotional grants Contact NBEA

Associate members receive 10% off all advertising rates.

Associate Membership — $395/year

Associate membership is the most cost-effective way to build year-round visibility and trust with educators. It includes:

  • One educational webinar hosted by you and scheduled with NBEA approval. Sessions must be educational, though your product may be the focus. NBEA discloses vendor-provided sessions to members.
  • Two newsletter article placements per year, at NBEA's discretion. These are informational pieces that inform educators while featuring your product or initiative — not advertisements.
  • Discounts on convention registration, exhibit space, and 10% off all advertising.

Join as an associate member by selecting "Associate" and completing registration.

KeyingIN Newsletter

With 11,500 subscribers, KeyingIN offers the broadest reach into the NBEA audience, combining association news with curated business education content. Engagement consistently exceeds nonprofit industry averages — a 46% open rate against a 36% industry benchmark, with an average 3% click rate.

  • Rate: $425 per ad, or $750 for two. Ad size: 280px × 360px.
  • Deadline: Content due the first of each month; publication follows within a day or two.
  • Availability: A limited number of slots per issue.

Business Education Forum

The Forum is NBEA's official peer-reviewed journal, reaching approximately 2,000 members. It is published electronically in full color each December and May, with hardcopy distribution limited to select libraries and subscribers. Written and edited by business educators, the journal covers teaching ideas, technology, trends, curriculum, and current issues.

Digital Rates (4-Color)

Placement 1x 4x Width Depth
Cover 2 $1,025 $1,875 7-7/8" 10-3/8"
Cover 3 $1,025 $1,875 7-7/8" 10-3/8"
Cover 4 $1,700 $3,050 7-7/8" 10-3/8"
Center Spread $1,200 $1,750 15-1/2" 9-1/2"
Full Page $750 $1,000 7-7/8" 10-3/8"
Half Page (Horizontal) $525 $750 7-1/4" 4-3/4"
Half Page (Vertical) $525 $750 3-1/2" 9-1/2"
Quarter Page $350 $600 3-1/2" 4-3/4"

Non-cover ads are placed at the editor's discretion unless otherwise specified. Hardcopy issues have color covers with black-and-white interiors.

Deadlines

Issue Space Reservation Camera-Ready Artwork
December October 1 October 15
May April 1 April 15

A signed insertion order is required to guarantee placement. All materials must be submitted in PDF format.

Additional Partnership Opportunities

Sponsored Membership Webinars

Host an NBEA-promoted educational webinar while sponsoring discounted memberships for attending teachers. NBEA targets educator segments aligned with your event, delivering meaningful engagement at a predictable cost per lead — one of our most effective lead-generation channels.

Strategic Sponsorships & Promotional Grants

Tailored sponsorships amplify your visibility across the business education ecosystem. Members value organizations that invest in their success. NBEA has partnered with leaders including Discover, Discovery Education, Intuit Education, and the College Board.

Convention & Exposition

NBEA's annual convention draws 300–400 educators for direct conversation and brand exposure in a well-designed exhibition that drives educators to you and respects your time. Learn more at NBEA.org/Convention.

Terms & Conditions

  • Billing. Advertisers are billed on the publication mailing date; payment is due within 30 days. Accounts 60 days overdue will be notified in writing, and scheduled advertising not yet on press will be cancelled if payment is not received. New advertisers must submit payment with the insertion order.
  • Cancellation. Must be received in writing no later than the first of the month preceding the month of issue.
  • Copy. Client-requested changes are billed at cost. If copy is not received by deadline, the most recent ad will be repeated; if no prior ad exists, the advertiser is billed for reserved space.
  • Liability. The publisher is not liable for costs or damages resulting from failure to publish. Liability for error will not exceed the cost of the space occupied by the error. Conditions other than rates may change without notice.
  • Approval. All advertising is subject to publisher approval. The publisher may label copy resembling editorial matter as "advertisement," assumes no responsibility for claims made in advertisements, and assumes all photographs and endorsements are covered by written consent. Only conditions set forth here bind the publisher; terms on insertion orders that conflict with this rate card do not apply. The advertiser and its agency are jointly liable for monies due.

Get Started

Questions, insertion orders, and advertising materials: MemberService@nbea.org

To discuss customized partnership options, contact the NBEA Executive Director.